Designing a website is both art and science. It requires artistic effort, visualization from the user’s point of view, and excellent technical skills to turn visual design into obvious creativity. The worst thing for any business is to copy another company’s website and implement it as its own website. If other companies repeat this sequence, it will result in a series of sub-designed websites. It cannot meet the basic requirements of user experience. Such sites rank low in SEO evaluations resulting in bad traffic and low site positions in search engine rankings.
There are some web design techniques that should be avoided or selected for objective analysis as they can hurt website design or lower SEO rating. Some are discussed below:
1. Use tables in the website layout
Using tables in web page layouts can make the page more complicated, because most layout tables use many table attributes, such as colspan, rowspan, and nested tables. While it may be easy to design a table, it is difficult to maintain. Most screen readers have a hard time understanding tables because they have to be read in the order presented in HTML, and when reading from left to right and top to bottom, the contents of the table markup become confusing. This is compounded when tables are nested. HTML5 advocates avoiding the use of page layout tables, but HTML 4.01 prohibits this. When using CSS, the presentation is kept separate from HTML, so it is easier to maintain tables with CSS. Tables can hinder the flexibility of pages that affect SEO. For the same design, nested tables take longer than CSS.
2. Infinite scroll
While scrolling is a very popular design and commonly used on most websites (especially ecommerce), it is not suitable for every website. The use of this technique depends on the purpose of the website. It can be useful if the purpose of the website is to continuously stream content and the content structure is flat. However, if the purpose of the website is to help users find specific tasks or compare options, it could hurt the user experience.
When completing a specific task, the user finds the grouping content more interesting. The sheer amount of information displayed by scrolling an endless page can be overwhelming for users (resulting in low conversion rates). Therefore, infinite scrolling is a bad technique for websites that focus on completing tasks. This requires them to search back or find specific content.
3. Parallax scrolling
While parallax scrolling is widely used and a good feature that leads to loyal visitors, it also has issues. Parallax scrolling can result in lower SEO rankings ratings. If the parallax website is a page with content, images and good visual effects, you should be fine. But if there are infographics on the website. The image contains text, Google does not read it! This can lead to lower SEO rankings. It can be sorted by converting image content into actual text. Footer issues should be considered as some users may view the available information at the bottom of the page. Parallax web pages with images may take longer than usual to load, causing most users to leave the site before the page has actually loaded.
4. Delayed charging:
Delayed loading allows loading of content or images only when the user interacts with that part of the page. The content will then not be indexed by the spider and the rest of the page cannot be loaded (only the visible content will be indexed). This can lead to a decrease in the value of SEO evaluation and damage to page views. Development and SEO teams must evaluate the expected design to identify complex elements that are difficult to reach.
5. Lack of mobile configuration design
With the high penetration of mobile devices, it is essential for businesses to make their website mobile responsive and adaptive and adaptive. This directly affects traffic. With the introduction of mobile algorithms by Google, websites that are not suitable for mobile devices are pushed to the search list. The responsive design allows the website to be loaded on all device types. Device discovery can be performed through an adaptive design, which can be gradually improved based on user requirements. However, configuring all available device types can be challenging. Responsive/adaptive design technology uses responsive functions for all content and special image encoding to create lightweight pages for mobile devices, reducing loading time.
Copying the so-called “great design” from other sites may seem novel and creative, but in the long run these steps can become obstacles to achieving the site’s intended goals. Not only can they hurt the ad’s appeal, but they also hinder the website’s natural SEO rating.
The problem areas mentioned above are glimpses of the potentially faltering design techniques that can weaponize or damage the website. For website owners, they must fully understand the purpose of these website design techniques before applying them to their website in order to maximize the benefits.